Designer Tom Joubert, founder of Afrikania, was inspired by the pattern the Tsonga and Northern Sotho people use to decorate their homesteads. He developed the pattern as decoration for a range of contemporary pottery.
The Afrikania pattern
The discovery of a unique pattern in 1995, unique to the North-Eastern parts of Limpopo Province and the need for local employment, lead to the formal establishment of Afrikania in 1999 in Phalaborwa.
The pattern was used to decorate some traditional clay houses, in areas where Tsonga and Northern Sotho people lived together. Applied as an important element at a new lodge in a Nature reserve North of Phalaborwa in 1997, the pattern soon revealed its true beauty and versatile nature as a decoration. In 1998, when designer Tom Joubert, who discovered the pattern, was asked to create something for a local churches' Art Bazaar, the first of what became a range of distinguished pots, plates and home decoration products, now traveling the world, was created.
Modern ceramic manufacturing technology
Each artist he trained as producer, makes an individual interpretation of the pattern, making each object unique. Using modern ceramic manufacturing technology, quality products ensure the preservation of these precious elements forever.